The writer increasingly becomes a brand name with an ever growing media circus surrounding book presentations. The anonymous author has stopped selling. 'Buy me!' the eyes of many a writer at many a talkshow table seem to be screaming. The show has become more important than content. How do you set foot in the land of literature? How pernicious is commercialisation for literature? High time to unravel the new realities of literature with Anne Provoost and P. F. Thomése. Nadia Bouras hosts. Herman Koch opens with a column. In Dutch.